PEO keywords: rank for what customers type
PEO keywords are the search terms customers type inside delivery and grocery apps. Track your PEO keywords with Daamdekhi to see where you rank on every platform, every day, and who is ranking above you.
- #2 beef burger Foodpanda
- #5 chicken biryani Uber Eats
- #1 kacchi near me Foodpanda
- #9 fresh milk 1 litre Chaldal
What are PEO keywords?
PEO keywords (platform engine optimization keywords) are the words and phrases customers search for inside an online platform, rather than on Google. On a food delivery app that might be "pizza", "chicken biryani" or "burger combo". On a grocery app it might be "basmati rice 5 kg" or "fresh milk".
Every PEO keyword has its own ranking. You might be first for "kacchi" and nowhere for "biryani", even though you sell both. Tracking PEO keywords one by one is the only way to see your real visibility on a platform, and it is the starting point of any Platform Engine Optimization strategy.
How to choose your PEO keywords
Start with your bestsellers
List the items that bring most of your orders. Their plain names ("beef burger", "mango juice") are your first PEO keywords.
Add how customers say it
Include the generic dish or product type, sizes, flavours, and local names. Customers rarely type your brand's special item name.
Steal from competitors
Look at what the top shops in your area rank for. If they win a PEO keyword you could serve, add it to your list.
PEO keyword examples
Restaurants and cloud kitchens
- chicken biryani
- kacchi
- beef burger
- pizza near me
- fried chicken bucket
- set menu
- shawarma
- coffee
Grocery and retail
- basmati rice 5 kg
- fresh milk 1 litre
- soybean oil
- eggs dozen
- baby diapers
- atta 2 kg
- green tea
- detergent powder
Track every PEO keyword on every platform
Daamdekhi searches each of your PEO keywords on the delivery and grocery platforms near your shop and records your rank every day.
Start tracking for your shopDaily PEO rank
See your position for each keyword on Foodpanda, Uber Eats, DoorDash, Chaldal, Pandamart and more.
Rank history
Watch PEO keyword ranks move over time and connect changes to what you did.
Who beats you
For every PEO keyword, see the shops above you and how their listing compares to yours.
PEO keyword questions
What is a PEO keyword?
A PEO keyword is a search term a customer types inside a delivery or grocery platform, such as Foodpanda, Uber Eats or Chaldal. In Platform Engine Optimization (PEO), you track PEO keywords to see where your shop or product ranks for each one.
How do I find the right PEO keywords?
Start with the names of your best-selling items, then add how customers describe them: the dish or product type, flavour, size, and phrases like "near me" or "combo". Check which terms your competitors rank for and add those too.
How many PEO keywords should I track?
Track the 10 to 20 PEO keywords that bring the most orders in your category. Daamdekhi lets each shop track up to 20 PEO keywords and refreshes their ranks every day.
Are PEO keywords the same as SEO keywords?
Not quite. SEO keywords are what people type into Google. PEO keywords are what people type inside a delivery or grocery app, which tend to be shorter and closer to an order: "beef burger" rather than "best burger recipes".
How do I rank higher for a PEO keyword?
Use the keyword in your item name, add clear photos and a specific description, grow ratings and reviews, price competitively, and run offers on the items that matter. Then track your PEO keyword rank to see what worked.